Our Approach

Research & Policy Institute

The intellectual core of PUFF. We commission and publish white papers, policy briefs, and in-depth reports on key bilateral issues—from trade and security to climate change, public health, and technology. Our research provides actionable recommendations for stakeholders in both capitals.

Media & Public Communication

To shape understanding and counter misinformation, PUFF develops innovative media platforms.

  • PUFF Insights: A digital newspaper/analysis portal.
  • PUFF Dialogues: Podcast and radio initiatives featuring expert conversations.
  • PUFF Perspectives: Planned television interviews and documentary series.
    These platforms amplify balanced narratives and foster informed public discourse.

Leadership & Connectivity

We convene. Through roundtables, workshops, leadership exchanges, and an annual flagship conference in Houston, we connect policymakers, scholars, journalists, business leaders, youth, and civil society actors, building the networks that underpin strong relations.

SDGs Integration

All PUFF initiatives are viewed through the lens of the UN’s 17 Sustainable Development Goals. We believe that Pak-US cooperation is most impactful when it contributes to ending poverty, ensuring quality education, fostering innovation, combating climate change, and promoting peace and justice.